Let me help you. Please.
I had your job before, making cold calls and email pitches. It sucks. Allow me to make your life easier.
Unless you are offering to pay me a decent wage (see #SwifferDads campaign) to write about your product or brand, or you are offering to give me a pricey and/or sexy product (think Bluetooth headphones, flat-screen TVs, sports cars, lots and lots of tasty alcohol, etc.), just save yourself the time and effort.
I have no interest in running your high-res photos of celebrity dads giving their kids BPA-free high colonics.